INTRODUCTION

While each project and solution is unique, our design process remains unchanged. Each case study is composed of five steps, followed by the final presentation of our work.

At each step we involve our skills and savoir-faire , in addition to a wide range of representative tools and adapted mediums of communication.

This method allows us, in close collaboration with our clients, to make progress with each design study in a selective and organized manner.

This is an objective process which enables full consideration for fresh perspectives.

IMMERSION

brand image / brand values / consumer profile / market trends / market / consumer tropisms / industrial constraints / technical constraints / product positionning

CREATIVITY

shapes and forms evaluation / concept research / design / construction principles / product identity

DEFINING

details research / general proportions / options evaluation / colors / textures / elements of branding

FINALIZATION

tune design / final dimensions / cad models / ergonomics

DEVELOPMENT

product range and collections / details iterations / design intention following / mock-ups